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Industry Resource Information

Blog posting is often disregarded & thought of as a low-priority thing to have on a website. Yet here you are, on this blog page, just as your clients will have a reason to hang out a little bit longer on your own page. You have a lot of thoughtful information that they want to learn more about and this is the perfect spot to do it! Read more about blog posting here!

5 Ways Small Business Marketing Schemes Will Waste Your Money

The main focus of every business model, whether phrased this way or not, is to create and keep customers. There are a multitude of ways to do that and each organization is going to have their own model of what works for their group. But sometimes that successful model is broad or antiquated for current

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6 Statistics Your Small Business Needs to Know

The Digital World has created a supersonic pace. Keeping up is the challenge. In the offices of those who are wearing many different hats, new trends and expectations are hard to keep track of on a regular basis. Here, reminds us of the importance of staying up to date with our marketing efforts and

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8 Facts About B2B Content Marketing

Leading with data has become a mantra for many organizations over the past two decades. Organizing analytics, graphing trends, and creating reports to measure successes and opportunities is not new. And when something works, it is replicated and expanded all while still trying to bring in another repeatable process. To that end, data tells us

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Revise Your 2017 Budget If It Omits Content Marketing

The Content Marketing Institute states: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. If distribution among a defined audience is part of the goal, it makes sense to be using all

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Use Jargon for Good In Your Content And Marketing

Creating a broad content marketing plan is key to touching all potential customers to grow your business. Often, organizations focus on one sole aspect of what they can offer to a person, group, or within an industry and the messaging can be very broad. One way to show off your offerings to specific groups of

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8 LinkedIn Marketing Tips For Small Businesses

LinkedIn has quickly become the more mature older sibling to the other social media offerings today, becoming an interactive boardroom for business-minded people to share insights, discuss trends, and market their own brand. And for that reason, it has also become a business must have for content marketing and new client outreach. According to,

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4 Reasons Why Small Businesses Need Content Marketing

Small business doesn’t mean limited business in our digital world. While the Internet might seem to some as second only to the universe itself in scope, there are proven ways to still reach out and touch your customer base in the vast expanses. Content marketing allows an organization to show off not only WHAT you

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2016 Email Marketing Lessons

Email marketing remains the number one digital marketing strategy for small businesses. But the trends, tools, and best practices are constantly changing. We are here to help you keep up. Here are a few things to keep in mind for 2017. More people are reading email on mobile devices. Keep it relevant, contextual and personalized

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3 Reasons To Bring In A Content Marketing Agency

You have too many options when it comes to online marketing. Have you ever thought to yourself, “wow, this is such a grind…!” Well, that’s common. There is a lot to do when it comes to grinding out blog posts, tweets, Facebook and LinkedIn posts, web ads, and countless other web tactics. Then there’s SEO.

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Schools Report Social Media Has become More Important

It’s not just for kids anymore. Social media is being used more and more by schools to reach out to current and potential students. It’s not just a tool to broadcast. It’s a channel to communicate, share and more importantly, to listen. This article from talks about successful school systems that are using social

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What You Know About Email Marketing Re-Confirmed

Mass email is approaching the big 4-0. The Baby Boomers & Gen-X’ers have lived through the metamorphosis of the email revolution; from the LAN systems in the dorm room (of the Gen X’ers) to today’s always at your fingertips free email services that tie in to EVERY aspect of our lives. Even giving you a

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