Social Marketing to Raise Capital
When it comes to investing in a certain niche or industry, most investors start by conducting online research to understand the market, the risk factors, and identify the best performing companies in comparable to invest in. Investor search marketing has
Smaller, privately held companies often watch their cash flows closely as they balance outstanding receivables and payables. The extra cash is needed to fund growth and new product innovations, among other things. This, along with the fact that smaller private
So-Mark Development uses digital marketing to help startups, emerging growth companies, and venture funds find investors and raise capital. We have several tools and strategies we use to execute our campaigns. One of the big topics in digital marketing these
Since So-Mark provides a marketing service to help you identify investors and raise capital, it’s a good idea to stay on top of the fundamentals of capital raising. This article comes from a successful serial entrepreneur who has been raising
The best way to approach an angel investor is through a warm introduction – one through a friend, contact, company or entrepreneur. Investors get a lot of inbound pitches, so it’s hard to qualify what’s a cold lead or not
Well, you may just have to use YouTube or Twitter to stream the BTS SNL musical performance this week instead of Facebook Live! Oh my!! All kidding aside, what it really means is that you should have a multichannel strategy
Marketing an investment fund or securities in general is a unique endeavor. It’s not the same as marketing a small business or fundraising for a nonprofit. There are unique steps and specific compliance issues you have to keep in mind.
As a startup, finding capital often involves going to family and friends and convincing them to invest in your business. While many of us started this way, what happens when you do not have wealthy family and friends who are
Companies looking to raise capital can leverage the same marketing tactics and strategies any organization uses to build their brand, generate leads, and sell products and services. The key is to know what works. (And what doesn’t) Your brand is
GDPR stands for General Data Protection Regulation. This is the European Union’s new law regarding the privacy and security of personal data for individuals in the EU. So here’s the thing. If it’s even possible that you have acquired an