GDPR stands for General Data Protection Regulation. This is the European Union’s new law regarding the privacy and security of personal data for individuals in the EU. So here’s the thing. If it’s even possible that you have acquired an email list or somebody has signed up on your website and they live in the EU, then this law affects you. It’s better to be cautious so you should pay attention to this subject.
Our marketing platform, Delivra, has published a blog article that does a good job of summarizing what’s going on with this recent law. Read it. And as always, if you have any questions about your small business marketing let us know.
Jim Anthony | Founder So-Mark
Source: delivra.com | Re-Post So-Mark 7/19/2018 –
GDPR: What is it and when does it go into effect?
GDPR (or, the General Data Protection Regulation) is the European Union’s new privacy law regulating the privacy and security of personal data of individuals in the EU. It goes into effect May 25, 2018.
Just to make sure this is absolutely clear: YES, the GDPR applies to you if you collect, record, organize, store, or perform any operations on data relating to an individual in the EU — even if you are located outside of the EU.
Will GDPR affect your email marketing program?
Yes, but first, some definitions:
The GDPR is looking to add accountability to the practices of data controllers and processors
A controller is the one who “determines the purposes and means of the processing of personal data” (that’s you, and possibly us).
A processor is one who “processes personal data on behalf of the controller” (that’s us when you send Delivra mails)
While there are other options for lawful data collection and processing, for marketers, consent will be the strongest and the most familiar.
What does that mean for your email marketing strategies? While a lot will remain the same, there are some GDPR considerations you’ll want to take. We strongly recommend consulting with your legal team, general counsel, and/or a privacy professional to fully understand your GDPR obligations, but we’ve included some best practices and tips we think are valuable: