What Is It?
Email Marketing is a highly efficient and cost-effective digital marketing strategy of sending emails to prospects and customers with the goal of converting prospects into customers and turning current clients into loyal fans.
Why Would I Want Email Marketing?
Email Marketing is the #1 communication channel that is used every day. 91% of consumers check their emails daily. That cannot be said of any other channel. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.