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Blog - So-Mark Consulting

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Industry Resource Information

Blog posting is often disregarded & thought of as a low-priority thing to have on a website. Yet here you are, on this blog page, just as your clients will have a reason to hang out a little bit longer on your own page. You have a lot of thoughtful information that they want to learn more about and this is the perfect spot to do it! Read more about blog posting here!

Here’s Why Email Marketing is Still Number One

Small businesses want results. So your marketing has to have that focus. The best online marketers still use email marketing as the go-to channel. This article from Super Office explains precisely why email is still the King. Jim Anthony | So-Mark Founder Source: superoffice.com | Re-Post So-Mark 6/7/2018 – More than 250 billion emails are

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Tips To Improve Your Email Marketing For Your Business

Email Marketing is still one of the most powerful tools to help get your message out. However, just slapping an email together and sending it out is not enough. You need to follow proper etiquette so that your email marketing is effective and helpful in achieving your business goals. Check out this article from Social Media

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7 Powerful Ways To Market Your Business

Spring is a great time to clean out your closets and clean up your small business marketing strategy. The article below, written by Warren Knight, gives you some of the top ways to market your business cost-effectively in 2018. Please check it out and let us know if we can help. Source: business2community.com | Re-Post

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Understanding Your Email Sender Reputation

So here’s the deal. Your emails may not even be getting to the junk folder! If they get to a junk or spam folder, they would at least be marked as “delivered” in your marketing platform. If you’re not careful, many of your emails won’t get past spam appliances to even have a shot at

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Watch Your Domain and IP Address Reputation

This topic is a big deal. It’s bigger than most people realize. And it’s especially big if you’re a small business doing your own marketing and you’re using email as part of that strategy. I see a lot of companies putting out emails, and they have no idea what the term “deliverability” means. So the

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You May Be Harming Your Reputation and Not Know It

It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is another reputation you should be very concerned about as well. Your Internet

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Improving Your Reputation And How It Impacts Your Email Marketing

Do you know if your emails are getting through to your clients’ and prospects’ inboxes? This is something you definitely need to understand. Many small business owners and leaders just don’t realize how important their digital reputation is. If you don’t understand email marketing best practices, you could be damaging your domain and IP address

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This Is The Marketing Difference Maker

So let’s set the table. Before I attempt to make a case for grinding out emails, blogs, and social media posts, let’s consider a couple of key data points. There are over 2 billion social media users in the world today. Approximately two-thirds of all Americans say they get at least some portion of their

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Think Small And Watch Your Business Grow

“Think small.” Now there’s a phrase you don’t hear very often. Think back through your life and ask yourself, “how many times have I been told to think small?” I’m guessing never. Parents, teachers, coaches always taught you to think big right? They told you to go for it, reach for the stars, and build

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Standing Out In The Crowd

There are a lot of people in this country. There is also a heck of a lot of small businesses. According to the U.S. Census Bureau, there are over 323 million people in the country and over 27 million small businesses. That means there’s approximately one small business for every 12 people in this country.

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Help Your Small Business Grow With These Marketing Trends In 2018

Keeping up with the latest marketing trends is one thing. Adapting them to fit into your business is another thing. Here are three hot content marketing trends from business2community.com to keep top-of-mind as you build your marketing plan for 2018. Merry Christmas and Happy New Year! Jim Anthony | So-Mark Founder Source: business2community.com | Re-Post

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6 Content Marketing Strategies You Should Steal

We hear it every day. “I don’t have much budget for marketing.” It’s one of the biggest challenges small businesses face. We need to get our message out, but it takes time, knowledge, tools, and money. But here is what many small businesses don’t understand. It doesn’t take a lot of money to market your

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