We hear it every day. “I don’t have much budget for marketing.” It’s one of the biggest challenges small businesses face. We need to get our message out, but it takes time, knowledge, tools, and money. But here is what many small businesses don’t understand. It doesn’t take a lot of money to market your business effectively. You don’t have to hire an expensive, full-service agency. You just have to understand a few key strategies. You’ll find a few good ones in this article from Forbes. Go get em.
Jim Anthony | So-Mark Founder
Source: forbes.com | Re-Post So-Mark 12/1/2017 –
Got big dreams but a small budget? You’re not alone. Most small companies are in the same fix. But this doesn’t have to be a deal killer – it just means you need to be smart. You need to think differently than your larger competitors.
Many of the big-splash strategies of the Fortune 500 simply won’t work for you. You don’t have a whole floor of people to throw at this. You don’t have a Pepsi-size budget. But again – you don’t need one.
The good news with content marketing is that it’s one of the most effective types of marketing for smaller budgets. In fact, many content marketing “teams” are just one person. 68% of them are three people or less.
But while you don’t need a big budget, you do need some media skills and a knack for creating engaging content.
It doesn’t even have to be super-slick content.
Case in point: PewDiePie. The gamer/comedian has nearly 50 million subscribers on YouTube. He’ll earn $15 million in 2016 according to the Forbes December issue. But he’s not going to win any awards for production quality. And he doesn’t need to. It’s not a priority for him or his audience.
To give you an idea of what’s possible (and to potentially save you a bundle of money next year), here are a few ideas for super-effective content marketing strategies that can be done with small budgets, by small teams. They range in price tag from zero to less than $100,000 max to set up the entire program. And they could well get you more attention – and more business – than a Superbowl ad.