The Digital World has created a supersonic pace. Keeping up is the challenge. In the offices of those who are wearing many different hats, new trends and expectations are hard to keep track of on a regular basis. Here, Business2Community.com reminds us of the importance of staying up to date with our marketing efforts and what organizations can do to maximize their outreach efforts – even if that means outsourcing. A new set of eyes with marketing specific knowledge can be the fork in the road to bring forth new ideas for your marketing campaigns.
Jim Anthony | So-Mark Founder
Source: business2community.com | Re-Post So-Mark 3/9/2017 –
It’s tempting to do your own marketing, and do it the same way it’s always been done. You may be doing just fine. But could you be doing great?
There have been many studies and surveys done in the past few years that if you’re still doing your small business’s marketing on your own, and doing it in a way that’s out-of-date, you’re seriously missing out. Here’s just a few statistics that may make your jaw drop:
#1. Marketing is hard to keep up with when it isn’t your only focus. Is your online content strategy an afterthought- or even being thought of at all? How often do you write new content for your website? Once a month? Every once in awhile? 61% of the most effective B2B content marketers meet with their content team daily or weekly and regularly post new content. (source).
#2. People use social media every day, and for more than just keeping in touch with friends. Is your business everywhere on social media that your potential customers are? 94% of B2B marketers use LinkedIn as part of their marketing strategy. Other popular social platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (source).