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The main focus of every business model, whether phrased this way or not, is to create and keep customers. There are a multitude of ways to do that and each organization is going to have their own model of what works for their group. But sometimes that successful model is broad or antiquated for current

The Digital World has created a supersonic pace. Keeping up is the challenge. In the offices of those who are wearing many different hats, new trends and expectations are hard to keep track of on a regular basis. Here, Business2Community.com reminds us of the importance of staying up to date with our marketing efforts and

Leading with data has become a mantra for many organizations over the past two decades. Organizing analytics, graphing trends, and creating reports to measure successes and opportunities is not new. And when something works, it is replicated and expanded all while still trying to bring in another repeatable process. To that end, data tells us

The Content Marketing Institute states: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. If distribution among a defined audience is part of the goal, it makes sense to be using all

Creating a broad content marketing plan is key to touching all potential customers to grow your business. Often, organizations focus on one sole aspect of what they can offer to a person, group, or within an industry and the messaging can be very broad. One way to show off your offerings to specific groups of

LinkedIn has quickly become the more mature older sibling to the other social media offerings today, becoming an interactive boardroom for business-minded people to share insights, discuss trends, and market their own brand. And for that reason, it has also become a business must have for content marketing and new client outreach. According to BeBusinessed.com,

Small business doesn’t mean limited business in our digital world. While the Internet might seem to some as second only to the universe itself in scope, there are proven ways to still reach out and touch your customer base in the vast expanses. Content marketing allows an organization to show off not only WHAT you