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Are you paying attention to the cataclysmic change happening at your fingertips? Have you noticed that the bulk of your news and information about the world no longer comes from a TV across the room? It’s coming from a small box in your hand. It mostly resides about 20” from your eyeballs. You think you’re

Ok, confession time. I really like this article. I will be the first to admit we need to do this better. We have built our brand on curating content that we genuinely believe has value for small businesses. And, we do a pretty good job of trying to share good stuff without the constant sales

Great article on the Social Media Examiner blog. Sometimes you just need some nuts and bolts instructions on how to get results. This article nails that. If you haven’t done so already, subscribe to the Social Media Examiner blog. It is an industry leading resource we use at So-Mark almost every day to stay on

I’m beginning to believe there are no real authorities on this subject. There are some guidelines, best practices and good ideas. There are also articles from industry leaders telling you it’s OK to break all the rules. (Really more like suggestions) So I looked for an article I thought was pretty close to how we

As a sales guy for over 25 years I always heard, “nothing happens until somebody sells something”. I disagree. Lately, we’ve been spending some time around So-Mark talking about who we are. Who do we want to be? What do we do? Why do we do it? And we figured something out in the process.

A friend once told me how to manage my money. He said, “Step one… get some money.” I think we can say something similar when trying to use social media for marketing. Step one… know your audience. Who are you trying to connect with? Who will care about your content? Once you clarify your buyer

Orig Post www.business2community.com | Re-Post So-Mark Consulting 1/21/16 When I brief clients and prospects on content marketing, I like to end the presentation with a quote from Trish Bertuzzi, Founder of The Bridge Group. She said, “It’s the cold that’s dead, not the calling.” Question: What’s the number one content marketing strategy for B2B marketers? Answer:

Orig article www.businessnewsdaily.com | Re-Post So-Mark Consulting 1/13/2015 –  This is a great article to read before kicking off your 2016 Social Media Efforts. There are two main questions you need to answer. 1. What should we do? 2. How should we do it? You know you should be on social media. You kinda know

Orig Post www.b2binboundmarketer.com | Re-Post So-Mark 1/7/2015 –  John’s article from www.b2binboundmarketer.com lays out one of the key secrets to effective content marketing. Many people underestimate the need for and power of regular blogging. Some resist it because it is time consuming and requires a good deal of thought and work. Others just don’t understand that

Orig Post hubspot.com | Re-Post So-Mark Consulting 12/17/2015 At Mavenlink, we use HubSpot for everything! Drip campaigns, social media, landing pages, and more. Mavenlink is an enterprise project-management-software provider, who recently started using email to promote events we visit. The first event we promoted was Technology Services Industry Association (Technology Services World) in Las Vegas

Orig Post www.business2community.com | Re-Post So-Mark Consulting 12/11/2015 Every month, WordPress users publish over 56 million blog posts on the platform. Many millions of these are from content marketers trying to capture traffic on search engines and get noticed on social media. Throw in all the other CMS systems out there and you’re looking at

So What’s So Great About the Queen? Online marketers are fond of saying “Content is king”. Here at So-Mark, though, we know content is the queen who has the power to make or break any company’s efforts to market its products and services online. The way we see it, you have only to look to