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Consumer expectations commonly drive organizational changes in any industry. In the 90’s consumers wanted details of products and services, so businesses responded with improved training for better-versed sales teams. They created websites to paint a more thorough picture. And as goods sold across more time zones, customers on the West Coast expected an East Coast

There will always be the Big Dogs in any industry. And while big budgets may still dominate the traditional marketing channels, the shift in how consumers are responding to businesses and digesting their information has made it more about strategy than money. The investment today is in activity and engagement. Executing daily posts and leveraging

A standard is defined by Merriam-Webster (1) as: something established by authority, custom, or general consent as a model or example. The standard to incorporate social media into a marketing plan was solidified when it was discovered in 2015 that social media was driving more direct to site visits than actual search engine inquiries. Then

When did we get so digital? Approximately 20 years ago, personal computers started becoming the status quo in middle-class homes around the country. But in the past decade, the accessibility to instant information and data has become a $53 billion business. (9TO5MAC) And that is just for smartphones. The screens that are in front of

A core principle of marketing is to stay in front of potential customers. Avenues that create regular touch points may seem difficult to find. Print ads only work if your audience members receive that particular piece of mail, magazine or newspaper. Cold calling campaigns died years ago. And digital campaigns require knowledge of tools, tactics

The key to getting a strong start when launching a new business is to maximize the return for all of your efforts. At this point in the game, most can translate every minute into a dollar amount. And that dollar amount is the bottom line. If you are launching a new business, knowing that trial

Target audiences can be fickle. An email campaign drives inbound calls to the sales rep all week long one week, and then the next week: crickets. We know we are sending to recipients that need our services and products, but some messaging just doesn’t speak to their needs. Even how you present a call to

While 88% of B2B Marketers use Content Marketing in their organizations, it still seems like a majority are not sold on its success. Maybe it’s because the sales people do not see the social media likes and shares while the marketers do not hear the customer stories that drove them to the sales team. But

Measuring Content Marketing probably seems as foreign to some as running a full marathon. A race, well, that probably seems much easier – here to there, not much concern for pacing, just have to get to the end with a good result. And if the results are poor, changes are made for the next race.

Chicken Fajitas with extra pico de gallo; my standing order at any Mexican restaurant. It’s safe, (almost) always tasty, and always available. But even safe, comfortable favorites can get old and become not be as exciting as they once were, making the go to dish bland and unmemorable. Exactly what you never want someone to

It’s easy to fall into the trap of wanting immediate gratification from marketing programs. But if that’s your goal, you’re missing out on the real value of an ongoing content marketing campaign. The most powerful results we have seen come from clients who execute a content marketing strategy consistently over time. There is a direct

Starting a social media campaign can be intimidating, especially for a young and evolving non-for-profit, but it doesn’t have to be! Social Media, or content marketing, should be a natural extension of any organization’s outreach programs. Think of your social media channels as another way to communicate, interact, and guide those whom you are trying