Highway of Visibility in the Digital Age

When did we get so digital? Approximately 20 years ago, personal computers started becoming the status quo in middle-class homes around the country. But in the past decade, the accessibility to instant information and data has become a $53 billion business. (9TO5MAC) And that is just for smartphones. The screens that are in front of us all day long translate into 10 hours of our day, according to a recent article on cnn.com from recent Nielsen findings. Our professional lives definitively drive a majority of that time with emails, webinars, spreadsheets, etc. But the average American is spending over 2 hours a day on social media applications alone. GeekWire has gone on to find that social media is accessed the most among user installed apps and that amount of time is increasing.

The big billboard concept of reaching the masses applies here; put yourself where a lot of people are going to see you. We’ve found a short video from Business 2 Community that breaks down the social media numbers and the audience missed by not using the new marketing platforms.

Jim Anthony | So-Mark Founder

Source: cnn.com | Re-Post So-Mark 6/7/2017 – 

The average American spends nearly half a day staring at a screen.

A new Nielsen Company audience report reveals that adults in the United States devoted about 10 hours and 39 minutes each day to consuming media during the first quarter of this year.

The report, which was released Monday, included how much time we spend daily using our tablets, smartphones, personal computers, multimedia devices, video games, radios, DVDs, DVRs and TVs.

“The overall results don’t surprise me,” said Steve Gortmaker, a professor of health sociology at Harvard University who was not involved in the report.

“The number of devices we have proliferate the overall time spent with screens, and the number of devices is increasing,” he added. “A lot of people have been thinking about how or whether this time spent is a good use of their time, which becomes a deep issue.”

The report reveals a dramatic one-hour increase over last year in how often the average American adult gorges on media in a day. During the same time period last year, Nielsen reported that people spent about nine hours and 39 minutes engaging with gadgets.

This jump could be credited to the rise in smartphone and tablet usage, the report shows. Nielsen collects data on media consumption only, so time spent on a smartphone or tablet doing other things, from taking photos to texting, was not included in the report’s data.

Read the full article…

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