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A core principle of marketing is to stay in front of potential customers. Avenues that create regular touch points may seem difficult to find. Print ads only work if your audience members receive that particular piece of mail, magazine or newspaper. Cold calling campaigns died years ago. And digital campaigns require knowledge of tools, tactics and best practices. But, an effective and ubiquitous platform to touch the masses is not far from your fingertips at all – Twitter.

Brandwatch.com tells us that of the 1.3 billion users globally, 21% (or 273 million users) are in the USA. And 2/3 of US businesses are using the platform to their advantage. But the translation you are most interested in: over half of the users have taken action to seek out a brand because of a Tweet. And we all know site visits and brand awareness boosts the chances of conversion.

Ultimately, it is a critical tool in any marketing campaign today. Learning what works best and recreating that recipe over and over again drives the best results. And, given the number of business users, there are some definitive best practices out there to get organizations started off on the right foot. Read more here from Marketingland.com to maximize your initial results.

Jim Anthony | So-Mark Founder

Source: marketingland.com Re-Post so_mark 5/19/2017 –

Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind.

1. Put time into your profile

The industry and size of your business will have a big impact on the tone and image of your Twitter profile. For example, medical professionals look relatable with a face picture as the image for a practice. On the other hand, hospitals should use a logo.

The appropriate choice for an image will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone.

2. Don’t focus on products

Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make a company look like a spammer. Potential followers are already accustomed to the hassle of junk flyers and email, and they will shy away from Twitter pages that focus on advertising.

At first, it’s a good idea to spend more time observing how other companies use this platform. Watch for the kinds of posts that inspire interaction and attract followers. Especially for regional businesses, Twitter can be a great way to engage with community projects and organizations.

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