A standard is defined by Merriam-Webster (1) as: something established by authority, custom, or general consent as a model or example.
The standard to incorporate social media into a marketing plan was solidified when it was discovered in 2015 that social media was driving more direct to site visits than actual search engine inquiries. Then I realized that I, as a consumer, have been driving that statistic. I am discovering new places, products, and information every day via my social media feeds. For example, I know that the local eatery posts their lunch specials weekly. I often go directly to my Facebook page to check for that eaterie’s most recent posts. Then I see that they are having live bands – so I go check out their lineup calendar via the link that goes directly to their website. When I really think about it, I do it at least a half dozen times a week for food, entertainment, local activities, and weekend events. The marketing worked! I knew where to go for what I was looking for. I even discovered more information, and now I am likely to return sooner than my once a quarter visit… and just as importantly, am more likely to tell my friends and family.
Business2Community takes this personal experience to the next level, providing testimonials and examples of marketing successes and best practices via social media here.
Jim Anthony | Founder So-Mark
Source: business2community.com | Re-Post So-Mark 6/15/2017 –
Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.
If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.
1. Social Media Reaches More People
What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.
REAL LIFE CASE STUDY: A local HVAC company in the Chicago area spends under $1,000 each month on a marketing and advertising campaign and they reach over 200,000 people a month. Not only do they reach this many people, they are reaching them in a very targeted area. Their campaigns reach people within a 50-mile radius of their business. They spend more on direct mail postcards quarterly to reach a fraction of the number of people reached through Facebook.