While 88% of B2B Marketers use Content Marketing in their organizations, it still seems like a majority are not sold on its success. Maybe it’s because the sales people do not see the social media likes and shares while the marketers do not hear the customer stories that drove them to the sales team. But the fact of the matter is – it works. It is present and making impacts on all types of organizations whether they be non-profit, B2B, or B2C. So much so, Coca-Cola now spends more on content marketing than television advertising. When a marketing team finds at a 62% savings and 3 times mores leads, it makes sense!
So if you are a decision maker looking to be convinced of the need of Content Marketing or someone who is trying to get the decision maker to see the long term value of a content marketing effort, look no further. This list from Wordstream.com wraps it up with a nice bow. And if you have more questions, we’d be glad to help answer them for your organization!
Jim Anthony | So-Mark Founder
Source: wordstream.com | Re-Post So-Mark 4/27/2017 –
There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.
Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.
Shame they’re all false.
Next time somebody says content marketing is a waste of time, why not pull out one of these 23 content marketing stats and facts to prove them wrong? You might change their mind – but if not, at least you’ll have the satisfaction of putting them in their place, and who doesn’t love that?
1. Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. (DemandMetric)
2. Content drives conversions like gangbusters. On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t, at 2.9% vs. 0.5%, respectively.
3. The biggest brands in the world realize that content is the future. Coca-Cola, for example, spends more money on content creation than it does on television advertising. (Contently)
4. Interactive content is big business – and getting bigger. Of content marketers currently using interactive content, 75% plan to increase their budgets to produce more interactive content in the coming year.
5. Marketers are shifting toward longer, more in-depth content. The average length of blog posts is getting longer, with the typical word count of a blog post increasing from 808 words in 2014 to 1,054 words in 2016.