Blog

Orig Post www.business2community.com | Re-Post So-Mark 9/29/2015 It doesn’t matter if you have been engaging in content marketing for years, or if you are just now adding content marketing to your overall strategy. Examining the specific tactics you are employing is something that you should be doing on a regular basis. After all, there are hundreds

Orig Post dnb.com | Re-Post So-Mark 9/14/15 You’ve no doubt reviewed one of the Content Marketing Institute’s research reports on Content Marketing Budgets, Benchmarks and Trends. As a B2B online marketing strategist, my focus is with its B2B Content Marketing Research report and one of the more important points I found lies within the organizational goals

Org Post tech.co | Re-Post So- Mark 9/8/15 Influencer marketing has become an essential part of any digital marketing strategy. Bloggers have catapulted over the last decade from obscurity to near-celebrity status, using agents in many cases to broker sponsorship deals that can reach tens of thousands of dollars for a single Instagram post. As a

Orig Post business2community.com |  Re-Post So-Mark 9/8/15 The trouble is, while email is a powerful communication channel it’s also very crowded and transient. Just as quickly as a donor might arrive at your donation page, they could lose interest or delete the message. Nonprofits must craft smart, engaging emails that their supporters open, read, and act on. In

Orig Post business2community.com | Re-Post So-Mark 9/8/15 Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to

Orig Post  phuketgazette.net | Re-Post So-Mark Consulting 9/1/15 These days you hear that every business should have a social media presence, but why is this the case? This week, we explore the main reasons why social media is so important and, if done correctly, what benefits it brings to your business. BRANDING & EXPOSURE To launch

Orig Post business2community.com | Re-Post So-Mark 8/25/15 Did you know that approximately 35% of email recipients open an email based on the subject line alone and that 69% of email recipients report an email as spam solely based on the subject line (via ConvinceandConvert)?! The lesson is clear: if you want higher conversion rates, more leads,

Orig Post ventureburn.com | Re-Post 8/18/15 So-Mark While success has many fathers, failure is considered as an orphan. Sailing your entrepreneurial stint to success has its own challenges. Most startups fail within their first two years of operation. Of those, 75% fail due to pre-mature scaling. This means that startup companies spend too much money on

Orig Post – www.huffingtonpost.com | Re-Post So-Mark 8/10/15 Many small business owners get very excited when setting up shop — it’s the beginning of their entrepreneurial journey, so they should be! Especially with small businesses, owners become most excited about the quality service or product they’re offering or how they are going to really deliver for

Orig Post – businesswire.com | Re-Post So-Mark 8/10/15 SAN DIEGO–(BUSINESS WIRE)–BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., today released its 2015 Consumer Views of Email Marketing report: http://bit.ly/1IKHRNO. The primary research is based on a survey of more than 1,800 U.S. consumers between the ages of 18 and 64. One of the most

Orig Post smallbiztrends.com | Re-Post 8/10/15 Your business is online. Whether it’s your own website or a Facebook page, you have established your online presence. Congratulations on your accomplishment! With your digital presence there are five critical steps to consider to keep your business moving forward. 1. Branding: Use Your Domain Name to Help Promote Your

Orig Post HuffingtonPost.com | Re-Post 7/25/15 So-Mark Businesses of all sizes, across all industries, now use social media to reach out to customers. The flexibility and affordability of social media marketing makes it a natural choice, especially since customers are more likely to see a message on social media than on traditional advertising sources like