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Blog - So-Mark Consulting

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Industry Resource Information

Blog posting is often disregarded & thought of as a low-priority thing to have on a website. Yet here you are, on this blog page, just as your clients will have a reason to hang out a little bit longer on your own page. You have a lot of thoughtful information that they want to learn more about and this is the perfect spot to do it! Read more about blog posting here!

3 Social Media Marketing Sins Startups Should Avoid

Orig Post – iamwire.com – | Re-Post So-Mark 7/20/15 “Good judgment comes from experience, and experience comes from bad judgment.”― Rita Mae Brown Mistakes are inevitable if you are trying something new. It is not necessarily a bad thing as the experience you earn from your mistakes is probably the best lesson of your life. As

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5 Tips for Startups New To Social Media Engagement

Orig Post – e27.co – | Re-Post So-Mark 7/20/15 Engagement is a hard topic. Whether you are a social media manager or a startup owner, your products often need to show consumer engagement. And to be able to attain the keynote marketing charts for that investor, client or even an internal meeting, you need to

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4 Reasons Why Email Marketing Is An Asset For Small Businesses

Orig Post – business2community.com | Re-Post So-Mark 7/20/15 Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven

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Should You Use Marketing Technology For Your Business?

Orig. Post July 10, 2015 by IM Soup | Re-Post July 14, 2015 In the world of online marketing, there are many businesses that have to grapple with the thought of hiring an online marketer to help them build up their brand recognition and move them up the search engine rankings. On the other hand,

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Why Your Small Business Needs Content Marketing

Orig. Post July 10, 2015 by Charles Mburugu, Biz Community | Re-Post July 14, 2015 Content marketing is a powerful marketing strategy and for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact on their followers and clients. Small business owners should consider investing in content marketing as

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4 Ways You Should Use Content Marketing

Orig. Post July 13, 2015 by Jem Weasel, Business 2 Community | Re-Post July 14, 2015 Content marketing is a great way to increase brand awareness, and companies that use content marketing to build their brands are the ones who will reap most rewards. There are plenty of obvious reasons companies use content marketing. Here

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12 Social Media Marketing Trends for Small Business

Orig. Post June 9, 2015 by Suzanne Delzio, Social Media Examiner | Re-Post July 7, 2015 Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners

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ROI

Email marketing offers astronomical ROI

Orig. Post June 3o, 2015 by Matthew Paulson, Argus Leader | Re-Post July 2, 2015 Have you ever wondered why cashiers at places such as Kohl’s and Victoria’s Secret are increasingly asking for your email address at checkout? You probably know that they are going to email you coupons and ads, but you might not

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Stop Trying to Win the Content Marketing War with Volume

Orig. Post May 8, 2015 by Mike Moran, Biznology | Re-Post May 15, 2015 I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like to brag about how we attract attention rather than just pumping

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content marketing

Devising A Content Strategy For Your Blog

Orig. Post February 23, 2015 by Kerry Butters, Get Response | Re-Post April 14, 2015 Last year 56% of marketers were embarking upon content marketing without a plan. As any blogger who has floundered down this path will tell you – this way madness lies. Creating decent content for your blog is not an easy

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