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Orig. Post August 11, 2014 by Forbes | Re-Post September 25, 2014 To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Orig. Post September 21, 2014 by Adam Robinson, Business 2 Community | Re-Post September 25, 2014 With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1.

Orig. Post September 17, 2014 by Pratik Dholakiya, Search Engine Journal | Re-Post September 25, 2014 Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post aims to help you with. I’m not going to tell you to dig up

Orig. Post September 18, 2014 by Entrepreneur | Re-post September 23, 2014 I don’t like articles titled ‘X awesome ways to do Y’ that promise the secret ingredient of the most delicious dish you’ll ever have. This article is not claiming any of that. I’m totally against the concept of a magic concoction. Just like most

Orig. Post by Josh Hill, VidYard | Re-Post September 23, 2014 When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. What I was not ready for was the myriad ways I could

Orig. Post September 23, 2014 by Scott Aughtmon, Content Marketing Institute | Re-Post September 23, 2014 What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it

Orig. Post by WW Design Studios January 7, 2014 | Re-Post September 11, 2014 Social Media Marketing Is Now More Important Than Ever Social media not too long ago was once an iffy area to venture into for many businesses. Many companies asked themselves whether it was even worth the time and resources or was it

Orig. Post – Copyblogger August 5, 2014 | Re-post So-Mark Blog 9/9/14 Email marketing advice is all around us — a dime a dozen. You’ve heard all the contradictory tips. Send marketing emails often … Don’t send marketing emails too often. Focus on the content, not the design … Design can make or break your

Orig. Post by Bryan Brown CMS Wire August 25, 2014| Re-Post September 4, 2014 As of December 2013, 58 percent of all top performing companies were using marketing automation according to a Forrester report. That number has only increased since then. Why? Because automation’s benefits are impossible to ignore in the current marketing landscape. Sophisticated, plugged-in customers

Here’s What You Need to Know About the Fast-Growing Discipline Orig. Post by Alex KantrowitzAd Age August 13, 2014 | Re-Post September 4, 2014 You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of

Orig. Post by Sarah Parker August 19, 2014 | Re-Post August 25, 2014 With the frenzy over content marketing as an effective way to maximize a brand’s presence, digital marketers have curated some unwritten content marketing rules. What are the rules? How closely do you need to follow them? Should you make your own instead?

Content marketing (if done well) leads to demand generation.  But, demand generation occurs only after you’ve built familiarity, credibility and trust.  Even if prospects like your ideas, they can always choose to buy from somebody else.  Content marketing is the cornerstone of your strategy to get people to buy from YOU. Making this happen requires