Content marketing (if done well) leads to demand generation. But, demand generation occurs only after you’ve built familiarity, credibility and trust. Even if prospects like your ideas, they can always choose to buy from somebody else. Content marketing is the cornerstone of your strategy to get people to buy from YOU.
Making this happen requires clear intention, careful planning and solid execution. (uhhhh… basic, sound business principles) As Carmen Hill, social media and content strategist at Babcock & Jenkins, puts it, “Whether it’s a targeted campaign or a comprehensive program, you need to plant a strong foundation of content that attracts prospects at every stage of the buyer’s journey, seeding awareness and nurturing ongoing interest.”
So how do we define content marketing? Well, it depends on who you ask. So, I will define it based on a consolidation of expert opinions and resources. The definition of content marketing for our purposes is, “Engaging people with valuable information through multiple channels to help them succeed, while improving your brand reputation.”
So, how do you do it? Here are a few things to think about when building a content marketing strategy. For 6 Best Practices That Work please click here…
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Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”