Blog

Orig. Post November 21, 2014 by Helen Nesterenko, biznology | Re-Post December 3, 2014 Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Their open rates are low, and their conversion rates

Orig. Post October 2, 2014 by Mathew Sweezey, Clickz | Re-Post November 17, 2014 Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here’s how to master the art of content marketing in 13 steps. Content marketing is the bee’s knees, which is why I’m

Orig. Post September 29, 2014 by Pete Roesler, Inc. | Re-Post November 17, 2014 When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!” But after a

Orig. Post November 6, 2014 by Julia McCoy, Search Engine Journal | Re-Post November 11, 2014 Ever wonder how many content pieces get shared, re-tweeted, blogged about, posted, mentioned, you-name-it, on the Internet? Wired’s infographic from last year showed Facebook as one of the hottest platforms for sharing and viewing activity, with 20% of every

Orig. Post by Self Made Success | Re-Post November 11, 2014 Some say that email marketing is dead and that things like social media are now more important in online marketing. It’s funny how people say that though, because last time I checked, all social media platforms still ask for everyone’s email to sign up.

Orig. Post September 19, 2014 by Chad White, ExactTarget | Re-Post November 4, 2014 Marketers are always chasing the shiny, new thing—whether it’s mobile, social, mobile apps, or whatever. And although some thought that these new channels would weaken email, all of these developments and new channels have instead only strengthened email and ingrained in

Orig. Post January 8, 2014 by Willie Pena, Infusionsoft | Re-Post November 4, 2014 While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still an effective tool for wooing clients and customers. Researchers predict email promotions can boost customer acquisition by 7 percent a year and increase sales. Email

Orig. Post September 19, 2014, #HitchHikersGuide to digital business. | Re-Post October 28, 2014 In these technologically centred days, having an online presence is vital; but promoting your products via social media is no longer enough. Blogging plays a key role in marketing. Today nine out of ten businesses blog and so do countless individuals.

Orig. Post August 17, 2014, Weigh Your Mind | Re-Post October 28, 2014 Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. Here’s a look at content marketing and how it helps your small business.   Content

Orig. Post by Jay Baer, Convince & Convert | Re-Post October 21, 2014 Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same

Orig. Post September 29, 2014 by Matthew Collis, Huffington Post | Re-Post October 21, 2014 Content marketing is hot, with businesses everywhere implementing content marketing strategies. As a result, content curation has emerged and is becoming increasingly more popular. According to a survey by Trapit, 74% of marketers say curation is an important element of

Orig. Post September 21, 2014 by Roanne Neuwirth, Content Marketing Institute | Re-Post October 2, 2014 Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of