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November 16, 2018 - So-Mark Consulting

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Digital Marketing

Using a Cold List for Email Marketing to Investors

The truth is, you really can use email marketing to find investors and raise capital. You need to know the specific methodology and tools to use. One of the biggest challenges with email marketing is acquiring the list of investor prospects to receive your emails. It is much frowned upon, but not illegal, to purchase

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Digital Marketing

Finding Investors Using Digital Marketing

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will…

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Content Marketing

5 Advanced Tips How Digital Marketing can Attract Investors

When it comes to investing in a certain niche or industry, most investors start by conducting online research to understand the market, the risk factors, and identify the best performing companies in comparable to invest in. Investor search marketing has become a useful tool for private and startup companies that are looking to connect with

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Digital Marketing

Maximize the Full Power of Your Marketing Tools

So-Mark Development uses digital marketing to help startups, emerging growth companies, and venture funds find investors and raise capital. We have several tools and strategies we use to execute our campaigns. One of the big topics in digital marketing these days is how much marketing has changed in just the last few years. It’s clear

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Content Marketing

Steps to Marketing An Investment Fund

Marketing an investment fund or securities in general is a unique endeavor. It’s not the same as marketing a small business or fundraising for a nonprofit. There are unique steps and specific compliance issues you have to keep in mind. The following article gives you a nice overview of key activities occurring during each stage

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Content Marketing

Content Marketing Tips for Financial Marketers

Companies looking to raise capital can leverage the same marketing tactics and strategies any organization uses to build their brand, generate leads, and sell products and services. The key is to know what works. (And what doesn’t) Your brand is important. Even young companies looking for investors instead of customers need to build an audience

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Pay Attention To GDPR – This Means You

GDPR stands for General Data Protection Regulation. This is the European Union’s new law regarding the privacy and security of personal data for individuals in the EU. So here’s the thing. If it’s even possible that you have acquired an email list or somebody has signed up on your website and they live in the

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Why Do Emails End Up In The Junk Folder?

Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from winning. Imagine that. What if the refs were hired specifically for that

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Improve Your Email Marketing Deliverability

I’ve expressed in a past article that one out of five emails never makes it to the inbox. So the question is, what do we do about this? There are many things you can do so I’ve decided to focus this article on the top three. Here they are: 1. The most important thing you

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How To Avoid Spam Traps

The cards are stacked against you. So let’s start there. You need to understand that the digital world doesn’t want your email. The moment you hit “send” the digital police are monitoring IP addresses to make sure they lock up every possible email that may not be desired by the recipient. So this article will

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Content Marketing Checklist For Small Business Owners

It is not enough to have a presence on Social Media. You need to have a focused strategy. This is where content marketing can help raise your game. Check out this article from thebalancesmb.com that discusses what content marketing is and how to utilize it fully in your marketing campaign. Give us a call if

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Crushing The Competition With Great Brand Messaging

Have you ever visited a website and after a few minutes of reading the content, you still couldn’t figure out exactly what they do and why you should care? I’m surprised by how often this happens. I guess I notice it more because this is a new area of focus for us. So-Mark has added

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