Orig Post www.b2binboundmarketer.com | Re-Post So-Mark 1/7/2015 –
I’m a huge fan of developing and using process in my business. My love of process came to me as most things do – the hard way. I finally realized that scrambling to figure out a way to deal with situations as they came up wasn’t a smart way to do things, particularly when it wasn’t the first time I had dealt with that situation.
Inbound marketing itself is a process. Blogging and social media drives traffic to your website. Premium content and lead generation tools generate sales leads. Lead nurturing and bottom-of-the-funnel content help you close deals. While there is some art to the inbound marketing process, science is really what makes things happen.
Creating repeatable processes for your inbound marketing is the difference between hit-or-miss results and a scalable lead generation machine.
A few years back, my brother and I endeavored to change the brake pads and rotors on my 2001 BMW 325xi. The first wheel took an hour and a half to complete. The last three wheels took a total of 45 minutes to do all of them.
The reason why the last three wheels went so fast is because we created a repeatable process on the first one. By actually doing the job, we learned the pitfalls to avoid and the easiest ways to complete the steps of the process. The result in efficiency is that we reduced the time per wheel from 90 minutes to 15 minutes.
The same principle holds true for inbound marketing processes. Take this blog post, for instance. Writing the post is just one part of the process. Here’s what we do when we post a blog post:
A few years back, my brother and I endeavored to change the brake pads and rotors on my 2001 BMW 325xi. The first wheel took an hour and a half to complete. The last three wheels took a total of 45 minutes to do all of them.
The reason why the last three wheels went so fast is because we created a repeatable process on the first one. By actually doing the job, we learned the pitfalls to avoid and the easiest ways to complete the steps of the process. The result in efficiency is that we reduced the time per wheel from 90 minutes to 15 minutes.
The same principle holds true for inbound marketing processes. Take this blog post, for instance. Writing the post is just one part of the process. Here’s what we do when we post a blog post: