I’m beginning to believe there are no real authorities on this subject. There are some guidelines, best practices and good ideas. There are also articles from industry leaders telling you it’s OK to break all the rules. (Really more like suggestions) So I looked for an article I thought was pretty close to how we do it at So-Mark.
But, even this article is a little different than our approach. For example, we’ve found through experience and analysis it’s best to keep the design to one main column for mobile experience purposes. However, there are a lot of good tips in this article. If you design emails for your business or customer, you should check it out.
Jim Anthony – So Mark Founder
Orig Post www.verticalresponse.com | Re-Post So-Mark 2/12/2016
When it comes to email design, people often ask lots of questions. How many colors should I use in my template? What fonts or image formats are best? Should images be included in every email? It’s true – there’s a lot to consider.
That’s why we’ve created this handy guide filled with tips to create effective and well-designed emails. Among the key themes, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Last but not least, at the end you’ll find a toolkit that features some of our favorite time-saving resources.
Email Newsletters
Email newsletters are a great way to engage with your audience. That’s likely why 74% of VerticalResponse customers send newsletters. Email newsletter design should adjust to include more text than a typical email, so layout is vital. As you create your newsletter, keep these tips in mind: