Owning a business without ACTIVE social media is no longer an option… it is a standard. We understand that it is frustrating when algorithms change, when you don’t feel like you’re getting the visibility & recognition you should, or it seems cumbersome to maintain. The platforms are regularly dangling the carrot and making you work harder to achieve success. Knowing that 82% of small businesses have social media means that there are a lot of businesses vying for space, likes, retweets, and mentions.

But it is worth it. With 65% of all American adults using social media, an organization is bound to capture new interest regularly. Once they ‘Like’ you, they are more likely to start interacting with those who you have already done business with or those who are familiar with and positive about your brand. Think about that: promoters who get to speak to potential new clients for you. Talk about getting a jump on the competition!

In this blog from Constant Contact, they explore how social media can grow your business through presence, relationships, and can even be combined with your current email marketing strategy. And don’t worry about the headaches of upkeep… you can hire us for that.

Jim Anthony | So-Mark Founder

Source: Constant | Re-post 10/20/2016

If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.

Here are 10 reasons why social media marketing could be right for your business.

1. Social media helps get the word out

First and foremost — social media does, in fact, help get the word out about your business.

But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.

3. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.

Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.

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The New Marketing Requirement: Social Media

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