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In spite of the many digital marketing tactics available today, email is still the #1 way to connect with your potential customers online. However, it’s not as simple as signing up for Mail Chimp and sending a lot of messages to a lot of people. If that is your strategy, call 911!! (because you have a serious marketing emergency)

Practicing bad email marketing is not only unproductive, it can actually harm your business and your online human and digital reputation. There are a number of best practices and compliance issues you need to understand to get results from your email marketing and to make sure you can continue your marketing efforts long-term. (Translation: avoid getting shut down or blocked by spam appliances and block/blacklists).

This article from ‘MarketingProfs’ does a great job of showing you just one best practice you need to consider; (Email List Management & Hygiene) These are issues So-Mark manages for our clients so they don’t have to worry. But, if you are doing email marketing on your own, please make sure to read this article.

Jim Anthony – So-Mark Founder

Source: marketingprofs.com | Re-post So-Mark 9.29.16

 

In love and in marketing, you have to learn to admit when a relationship isn’t working—especially when the email subscribers you’re attempting to woo are hurting your performance numbers.

Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, it’s time to clean house.

Otherwise, you’re merely sending messages to bots and people who don’t want to hear from you, and you’re also damaging your engagement rates and deliverability rates, making it harder for you to reach the subscribers who do want to hear from you.

You’re even risking getting blocked and blacklisted.   Click here for full article…

Increasing Your Email Campaign Deliverability

Read the full article…

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