Do you know if your emails are getting through to your clients’ and prospects’ inboxes? This is something you definitely need to understand. Many small business owners and leaders just don’t realize how important their digital reputation is.
If you don’t understand email marketing best practices, you could be damaging your domain and IP address reputation on the Internet. Why should you care? Because all of that great content you think you’re sending to people is largely ending up in a junk folder. In other words, nobody even sees it.
I have had a number of good conversations with people lately about this very issue. So over the next few weeks, I will be publishing articles specifically addressing various aspects of your email and domain reputation on the web, how to protect it, and why it matters. In the meantime, please enjoy this article from Inc. that discusses how your marketer’s reputation can impact your ability to reach your target audience. Happy reading.
Jim Anthony | So-Mark Founder