You want to build relationships with potential customers. You REALLY want to connect with their top folks. But… they’re busy. (I’ll pause while you express shock and surprise…) So how do you connect with them? How do you get their attention and create even a shred of hope it will lead to a relationship? This article from CMI will show you how to ‘tap into’ the C-suites top priorities. You need to share the right content at the right time. Key ingredients are relevance, credibility, and innovative value. Read on to learn more.
Jim Anthony – So-Mark Founder
Source: contentmarketinginstitute.com | Re-Post So-Mark 9/8/2016
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Get the topic right and you can sustain an ongoing conversation with your most valuable audience across all the communications channels where you engage them.
How do you find topics that are both compelling to the C-suite and make sense for your company to tackle? We have found three core ingredients in C-suite-worthy content — client relevance, credibility, and innovative value — and the elusive content trifecta is securing a topic in the sweet spot where those three come together.
1. Client relevance: Linking to client priorities
First, you must ensure that your topic connects directly to the issues with which your audience wrestles today, as well as those looming on the horizon. The topic should be based on what executives want to hear about, not what internal experts want to talk about — or worse, the services they want to sell. Business challenges evolve quickly and executives don’t have time to consume content that doesn’t help them in the here-and-now.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”