What Is It?
Email Marketing is a highly efficient and cost-effective digital marketing strategy of sending emails to prospects and customers with the goal of converting prospects into customers and turning current clients into loyal fans.
It's 2022.
Why Would I Want Email Marketing?
Email Marketing is the #1 communication channel that is used every day. 91% of consumers check their emails daily. That cannot be said of any other channel. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.
8 Benefits Of A Content Marketing Email Campaign
Included In Our Email Marketing Services
- So-Mark will work with the client to design email templates using best practices to ensure deliverability and to maintain a client's domain and IP Address reputation.
- So-Mark will ensure that CAN-SPAM compliance is maintained.
- So-Mark will maintain the client's email database by uploading and creating segmented lists, identify an engagement list, and determine optimal send strategy to maximize open rates and engagement.
- So-Mark manages bounces, opt-outs, spam complaints, and requests for removal.
- So-Mark will create landing pages and forms. These will be designed and implemented based on the goals and needs of the email campaign.
- So-Mark will curate content as needed based on the goals of the email campaign.