You have too many options when it comes to online marketing. Have you ever thought to yourself, “wow, this is such a grind…!” Well, that’s common. There is a lot to do when it comes to grinding out blog posts, tweets, Facebook and LinkedIn posts, web ads, and countless other web tactics. Then there’s SEO. Just making sure your website is set up properly is a huge skillset and time commitment. Check out this article to see if you can improve your approach.
Jim Anthony | So-Mark Founder
Source: business2community.com | Re-Post So-Mark 12/22/2016 –
Changing your marketing can be a challenge. And it’s certainly easier to say, “If it ain’t broke, don’t fix it.”
However, just because your marketing isn’t broke doesn’t mean you should ignore the possibility that it could be better.
We’re not saying your current marketing team or agency is falling short; they could be doing an excellent job. But some companies find themselves in a position where their marketing could use a boost. And building on a successful strategy can only make your marketing better.
Take a look at these three signs you might need to add another agency to the mix.
Your marketing is focused only on bottom-funnel leads.
Your agency has optimized your website to the extreme, and it’s built excellent search engine marketing (SEM) campaigns. As a result, the sales team is receiving a steady flow of organic and paid search leads.
But the problem is the agency only has the capabilities to target prospects who are ready to talk partnership. So when a prospect lands on your site, he or she is greeted by what is essentially a brochure for your brand and only one conversion opportunity: a “Contact Us” page. In other words, a site perfect for low-funnel leads but no one else.