Marketing isn’t just for breakfast anymore. Small businesses don’t just want to build their brand and reputation. You want to make sales. Advertising and getting your message out are great things to do. But, you need revenue. This week’s article from Content Marketing Institute is all about using marketing to drive sales. Check out these 5 ways your content marketing can help you close deals. Happy reading.
Jim Anthony – So-Mark Founder
Orig Post contentmarketinginstitute.com | Re-Post So-Mark 6/1/2016
You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to the child’s table.
But sales? Sales always gets a seat at the grown-up table. How do they do it?
After all, you’re just as responsible for driving revenue as the sales department. They wouldn’t have great sales-ready leads to close if it weren’t for your content marketing efforts.
As professionals, we want our work to be viewed as critical to growing the companies where we work. But here is the brutal truth: Executives measure the success by revenue, not by effort.
Traffic and leads are great. However, if your content marketing efforts don’t directly move the financial needle, you probably aren’t going to be invited to the grown-up table.
If this resonates with you, there is hope.
Content marketing can be leveraged to not just create the potential for deals, but to actually help the sales team close deals.
Here are five challenges that keep deals from closing that your content marketing can fix. And what’s even greater is that none of these fixes requires you to create new content.