How do you decide on what content to share? Know thy competition… How can you differentiate yourself if you don’t know who you’re compared to? This is just one of the interesting points made in this article from business.com. The worlds of sales and marketing are converging. This article will show you how social media, big data and lead generation are impacted by both business disciplines.
Jim Anthony – So-Mark Founder
Source business.com | Re-Post So-Mark Consulting 7/27/2016
Every company has sales and marketing strategies that are tried and true methods for success.
Learning the key objectives in the competition’s sales funnel helps brands stand out, gain a larger audience and achieve industry dominance.
This affects and disrupts the sales funnels of your brand’s competition as their marketing strategy and typical methods of practice have been turned upside down.
With a few tips, you can disrupt a single sales funnel or an entire industry’s funnel, drawing more sales to your company.
1. Be Unique
What sets your company apart from others in the industry? What makes it unique? That is a question that all companies have to answer. Consumers like companies that are different than the others. Standing out in a crowded industry is what builds strength in your company’s sales funnel and disrupts the funnel for the competition.
2. Think Like the Consumer: Awareness
Thinking like the customer is showing that your company is aware of the way consumers shop, what they want to see in advertisements and what they need the product to do. An option here is to create content that has meaning. The way that your content is presented must be unique to your brand and must provide your consumers something of importance to take away from viewing it.