Orig. Post December 11, 2014 by Brian Schottenstein, Social Media Today | Re-Post December 17, 2014
Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment.
With all of the startling statistics and cost efficiency of email marketing, businesses often times don’t put the necessary time and effort into this essential form of online marketing.
We have provided 4 unforgettable tips for email marketing success that any business owner or marketing manager can implement for their company.
1. Create a Schedule:
There is no denying that email marketing is extremely time consuming which means that you must be organized. Each month, a calendar should be created which outlines the dates that you will be sending out the emails and the topics for the various promotions.
If you are a retailer, having promotions in place during Black Friday and Cyber Monday is a no-brainer. It is important to think ahead of time so you can be prepared, look at past data, and make decisions that will pay off for your company.
2. Provide Useful Content:
Is there anything worse than receiving numerous emails with the same topic and the same content numerous times per month? Make sure that the content will be informative to the reader. Make sure to include company updates, specials and promotions along with industry tips. By creating different types of messaging with powerful content, you will see a higher open rate percentage and more clicks to your website.
3. Create a Stunning Template:
If you are going to spend so much time formulating an email marketing strategy, the template that people receive in their inbox should be unforgettable. It is important to invest the necessary resources into having a great template for your company. We saw a huge improvement in all of our data when we had a developer create an e-marketing template for our company that was a close resemblance of our website.
4. Always Be Testing:
Did you create an email blast with a catchy headline that had an amazing open rate which generated numerous leads? Once you start accumulating data, you can make decisions based on past successes and failures. This will help improve your e-marketing campaigns, as you will start to truly understand your current and perspective customers.
With the New Year right around the corner, RIGHT NOW is the perfect time to get started with an email marketing campaign for your business. Just remember the 4 unforgettable tips to achieve success and this will be a valuable asset for your overall marketing strategy.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”