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Orig. Post February 23, 2015 by Tracy Milligan, Oracle | Re-Post April 14, 2015 How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send. But hold

Orig. Post February 23, 2015 by Jenna Hanington, Salesforce | Re-Post March 10, 2015 If you’re a small business marketer, you already know plenty about the pluses (open lines of communication, little to no bureaucracy) and the minuses (hardwon resources, limited time) of working with a small marketing team. You’re also well-versed in juggling a variety

Orig. Post January 29, 2015 by Brooke Furry, Top Rank Blog | Re-Post March 4, 2015 You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to

Orig. Post by AWeber | Re-Post March 4, 2015 When’s the last time you updated your blog? Posted on social media? Sent your customers an email? Optimized your website content? If the answer to any of these is, “It’s been a while,” it’s okay. Follow these quick tips to get your content back on track.

Orig. Post February 12, 2015 by Carly Stec, Impact Branding & Design | Re-Post February 12, 2015 What can you accomplish in just 60 seconds? The Instagram community is capable of uploading 67K photos. Pinners? 3.4K new pins. Twitter users? 433K new tweets. Impressive, right? With social media communities growing more active, and more influential than ever

Orig. Post January 15, 2015 by Chris Crum, Web Pro News | Re-Post February 10, 2015 A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Are you

Orig. Post January 13, 2015 by Sierra Summers, Business 2 Community | Re-Post January 26, 2015 Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes

Orig. Post December 19, 2014 by Dan Shewan, Search Engine Journal | Re-Post December 29, 2014 Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it

Orig. Post December 22, 2014 by Sara-Ruth Wolkiewicz, Get Response | Re-Post December 29, 2014 Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They

Orig. Post December 11, 2014 by Brian Schottenstein, Social Media Today | Re-Post December 17, 2014 Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the startling statistics and cost efficiency

Orig. Post December 10, 2014 by Christian Jorg, MarketingProfs | Re-Post December 17, 2014 Recently, the New York Times announced it was adding curated content to its homepage. “What we hope [curating third-party content] will do is give readers a reason to come to our homepage more often and stay there,” stated editor-at-large Marcus Mabry.

Orig. Post December 1, 2014 by Modern Marketing Blog | Re-Post December 3, 2014 Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. However, not just anyone can do content marketing – it takes someone who possesses a broad skillset to become a