Content Marketing by itself is a powerful idea. But, you don’t care about good ideas. You care about growth. Your business needs revenue. At So-Mark, we don’t just focus on implementing good ideas and executing marketing campaigns, we focus on your mission and success. We look for ways to turn good ideas into revenue growth for your business. I think this article from BrandAnew.co makes this point well. How do we take a good idea like content marketing and boost your revenue with it? Read on…
Jim Anthony – So-Mark Founder
Orig Source www.brandanew.co | Re-Post So-Mark Consulting 6/22/2016
The term “growth hacker” was coined in 2010 by Sean Ellis, an entrepreneur who enabled many companies to achieve massive growth. Growth hacking refers to a series of processes wherein specially trained marketers, product managers, and even engineers conduct experiments to find the most effective methods of building their user base and engaging their customers.
“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth,” explained Ellis in a blog post.
A growth hacker utilizes various tools to do his or her job. Some examples of these tools are the viral and paid acquisitions, call centers and sales teams, e-mail marketing, search engine optimization (SEO), A/B testing and analytics.
In this article, we will focus on how growth hacking and content marketing go hand-in-hand to effectively increase the consumer base for your business.
The most effective way to “growth hack” your content marketing initiatives is to boost the exposure- increasing reach. Some get lucky with posts going viral or when it gets picked up with Reddit or similar Q&A platforms.
But, it doesn’t make sense to simply rely on these rare opportunities. Here are some ways to hack the growth of your content marketing releases that will come in handy.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”