Do you know if your emails are getting through to your clients’ and prospects’ inboxes? This is something you definitely need to understand. Many small business owners and leaders just don’t realize how important their digital reputation is.
If you don’t understand email marketing best practices, you could be damaging your domain and IP address reputation on the Internet. Why should you care? Because all of that great content you think you’re sending to people is largely ending up in a junk folder. In other words, nobody even sees it.
I have had a number of good conversations with people lately about this very issue. So over the next few weeks, I will be publishing articles specifically addressing various aspects of your email and domain reputation on the web, how to protect it, and why it matters. In the meantime, please enjoy this article from Inc. that discusses how your marketer’s reputation can impact your ability to reach your target audience. Happy reading.
Jim Anthony | So-Mark Founder
Source: inc.com | Re-Post So-Mark 2/28/2018 –
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand they trust. But before the consumer gets a chance to decide, the email has to make it to the inbox, and in this, a different kind of reputation takes over. A marketer’s reputation determines if an email is marked as spam or gets delivered. A recent report from Return Path examined how much effect reputation has on email marketing and what business owners can do to keep their scores high.
Using data from Sender Score and Return Path’s Reputation Network, the Sender Score Benchmark Report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement. The report reveals that highly reputable email marketers are far more likely to reach their intended audience on a consistent basis.
Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. There is no universal way for email providers to grade emails, like a master blacklist, so Sender Score is a good proxy for all the various measurement schemes and lists.