Keeping up with the latest marketing trends is one thing. Adapting them to fit into your business is another thing. Here are three hot content marketing trends from business2community.com to keep top-of-mind as you build your marketing plan for 2018. Merry Christmas and Happy New Year!
Jim Anthony | So-Mark Founder
Source: business2community.com | Re-Post So-Mark 12/14/2017
Marketing is an industry that is constantly in flux. Rapidly advancing technologies mean that small business needs the ability to adapt in order to thrive. But, you might not always be up on the latest marketing trends or how to adapt them to fit into your business.
The good news is that you don’t need to know everything about marketing to survive. You just need to know the direction of one very important marketing tool.
2018 is set to bring exciting changes to the content marketing. These changes are designed to create more engagement and build brand trust. How can your small business tap into the power of content marketing in the coming year?
Start by paying attention to these 3 hot content marketing trends.
Content Becomes More Personalized
As a small business, you know that producing content for your website and social media profiles is essential for remaining competitive in today’s business market. Let’s face it, people, and by that, I mean potential leads, are going to judge you immediately by what they see across those platforms.
Your website and social media outlets are representations of your business that are on call 24/7, 365 days a year. What image are you putting out there, and how you are you customizing it to target your audience?
Consumers are looking for a more personalized experience in 2018. They want to be engaged by content that feels like it was created specifically for them. Personalize content helps them understand what it is about your business that addresses their needs, and not just those of the general public.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”