It is not enough to have a presence on Social Media. You need to have a focused strategy. This is where content marketing can help raise your game. Check out this article from thebalancesmb.com that discusses what content marketing is
So let’s set the table. Before I attempt to make a case for grinding out emails, blogs, and social media posts, let’s consider a couple of key data points. There are over 2 billion social media users in the world
There are a lot of people in this country. There is also a heck of a lot of small businesses. According to the U.S. Census Bureau, there are over 323 million people in the country and over 27 million small
Keeping up with the latest marketing trends is one thing. Adapting them to fit into your business is another thing. Here are three hot content marketing trends from business2community.com to keep top-of-mind as you build your marketing plan for 2018.
We hear it every day. “I don’t have much budget for marketing.” It’s one of the biggest challenges small businesses face. We need to get our message out, but it takes time, knowledge, tools, and money. But here is what
Why are small businesses increasingly relying on marketing for revenue and growth? Because buyers are avoiding salespeople! People want knowledge, information, and value. Educate and inform or be ignored! Your marketing should be a revenue generator, not just a cost
Paid ads on the web are becoming less effective. Ad blockers are becoming the norm. And we’re not just talking about the desktop. Mobile devices have blocker apps now as well. So how do brands get their message out? The
Here’s the main lesson. It’s super easy to lose your audience within seconds. Think before you post! This article from MarketingProfs shares 9 ideas that will help you make sure your content is engaging to your audience. I know you
You never get a 2nd chance to make a 2nd impression. That’s the title of my upcoming book. Online marketing is all about credibility. When people think about doing business with you, they already have a 1st impression. But before
There is just too much stuff to sift through to find what you want. That’s the problem. You are receiving too much information. It’s coming at you through email, social media, texts, phone calls, news sources, TV, radio, magazines, newspapers.