LinkedIn has quickly become the more mature older sibling to the other social media offerings today, becoming an interactive boardroom for business-minded people to share insights, discuss trends, and market their own brand. And for that reason, it has also become a business must have for content marketing and new client outreach. According to BeBusinessed.com, LinkedIn users earn organizations more homepage visits, feedback through conversational posts, and conversions.
Have no doubts about it, LinkedIn is still growing and can be a game changer by exposing your offerings to a new audience. Startafire.com provides some strategic insights on how to make the most of a LinkedIn page and create an ever-expanding reach on a fast growing and seemingly endless professional platform.
Jim Anthony | So-Mark Founder
Source: startafire.com | Re-Post So-Mark 1/26/2017
With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is essential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle.
The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks. LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business.
Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool:
1. Use LinkedIn Recommendations
Did you know that 86% of US consumers are influenced by recommendations? There is nothing quite as powerful as word-of-mouth marketing, especially for a small business.
LinkedIn allows you to get recommendations from your customers. Their recommendation will be visible on your company/personal page and hence – is visible to everyone in your network. Not only does it give you more exposure, but, you get a validation badge every single time a customer recommends you.
If your budget allows for it, you can take it a step further by using LinkedIn recommendation ads which let you place your recommendations at a strategic position on your profile page.
2. Encourage Employees to Post Content
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”