Small business doesn’t mean limited business in our digital world. While the Internet might seem to some as second only to the universe itself in scope, there are proven ways to still reach out and touch your customer base in the vast expanses.
Content marketing allows an organization to show off not only WHAT you are selling, but it’s reliability through customer experiences and industry insights, creativity in fulfilling needs for consumers, and the personality of an organization. The ability to create a ‘first to mind’ response out of future customers becomes much easier when one has been present regularly to those seeking the product or service you are offering. SMALL BIZ TRENDS shows us some big wins on why content marketing is an essential piece to a business’ marketing plan.
Jim Anthony | So-Mark Founder
Source: smallbiztrends.com | Re-Post So-Mark 1/19/2017
Small businesses today are competing with a lot of noise. Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.
This makes it imperative to find ways to make sure your small business isn’t ignored. Write messages that your target audience will want to see and read. Whether you are looking for topics for social media post inspiration or ideas to use to make your blog posts draw customers in, it’s essential to reevaluate the way you communicate with customers. Replace the sales pitch with helpful information and the consumers will start to open their eyes and ears. Market with the goal to make buyers see your brand as a valued information provider — not an interruption.
This type of marketing is called content marketing. Content marketing focuses on communicating with the customer and creating and distributing information with the intent to engage a target audience and promote brand awareness. Information needs to be relevant and value-packed to help your small business attract and retain customers. Take a look at these 4 ways content marketing can drive results and increase your bottom line.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”