There is just too much stuff to sift through to find what you want. That’s the problem. You are receiving too much information. It’s coming at you through email, social media, texts, phone calls, news sources, TV, radio, magazines, newspapers. So we as a culture are developing some new skills. We are getting good at scanning and sifting. Our review of information is very shallow, but we can scan through a large volume of information quickly.
But, what if you are the piece of information that wants to be found? What if you’re not the one scanning? What if you are the one being scanned? Are you getting found? Is your information being scanned only briefly, or are people taking a closer look at you and your content? Check out this article from CBS small business pulse. It will show you the way to get attention for your small business. But here’s a hint: be interesting.
Jim Anthony – So-Mark Founder
Source: cbspulse.com | Re-Post So-Mark 08/31/2017 –
In today’s high-traffic digital highway, potential customers must sift through scores of emails, ads, and coupons to filter out useful information. How can small business owners stand out from the bogged-down digital news feed and grab someone’s attention? By implementing an effective content marketing strategy that gives customers interesting and intriguing information, instead of a glaringly obvious ad or sales pitch.
Engage your customers with valuable, relevant information and they’ll look forward to your communications instead of sending it straight through to the cyber-trash can in the sky. If you get your customers to care about what you say, chances are they’ll care about the goods and services you offer.
Let’s define content marketing and then discuss three ways content marketing can help grow your small business.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”