“The only place where success comes before work is the dictionary.” Vincent Lombardi
There are very few processes in business that we can put on auto-pilot for extended or even short periods of time before change has to occur to make the process better and stronger. Your email campaigns fall into the category of “least amount of time to be on auto-pilot”. With each email sent, there are gems of data telling an organization the good, the bad, and the ugly about their email outreach. Those gems should be used to provide ideas and guidance on how to make your next send even more successful. Thus, making your email marketing a living, breathing process that always requires attention and change.
Here, HUBSPOT talks through some of the best practices we at So-Mark maintain for our clients through the entire life of a campaign. Attention and focused change around these concepts can bring the results any organization seeks in bringing in and maintaining a target audience.
Jim Anthony | So-Mark Founder
Source: hubspot.com |Re-Post So-Mark 1/12/2017 –
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).
Reap the positive ROI benefits of email marketing with the help of this 14-point checklist for optimizing your emails.
Certainly email is not dead, but it is getting harder to do well. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping emerging growth companies raise funds by leveraging the marketing tools and strategies that large corporations typically use. His focus is simple. “Help Businesses Raise Capital!”